08 October 2006

Naymz

I have begun to realize how many internet-identity-management services there are. Today I tried out naymz. I am half tempted to pay them $4.95 for a month so I can see two ads (Naymz and Ziki) in Google's right-hand column. I wonder what kind of bidding war would occur if Naymz and the Zs (Ziki, Ziggs, ZoomInfo) and other personal-SEO services all aimed their (I assume) automated keyword management service at my name. If I went to a different internet cafe every day to clickfraud each of the paid placements, maybe its value would crawl up by $0.01 increments until it hit a limit that generated a letter to me to ask for further funding to continue proxy bidding against myself. I wish I could get a research grant to kick off a (semi) robotic drive to send the value of my name beyond what ambulance-chasing lawyers pay to make contact with drunk drivers (San Diego was tops for a while) as well as victims of asbestos-caused cancer. link


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2 comments:

Tom Drugan said...

Ben,
Are you trying to put us out of business? ;-)

Thanks for checking out or service and signing up. Like Ziki we also give the Google AdWords placement away at no cost, so no need to sign up for our premium service to try your research project. We do, however, have measures in place to prevent click-fraud and have the right to take down the listing if costs get too high. For $4.95/month we will also add you to the sponsored results of Yahoo! and MSN, remove any advertising from your profile page, and offer reporting tools which will tell you when and where people visited from (integrated with Google Maps).

We also optimize and submit your Naymz profile page to Google’s organic listings through Google Site Maps. Positioning obviously varies based on the popularity or commonality of one’s name. Below you mention that “it's not like anybody but me is gonna see it.” I think you will be surprised how often the search engines are used to dig up dirt on other people. Here are some facts and figures to substantiate that:

Execunet Link

“According to a recent survey of 100 executive recruiters conducted by ExecuNet, the leading executive job search and recruiting network, 77% use search engines to learn more about candidates. Of those who use sites such as Google (GOOG) and Yahoo! (YHOO) to check the background of job seekers, 35% have eliminated a candidate from consideration based on the information uncovered online – up significantly from 26% just one year ago.”

USA Today Link

“Tracking ego surfing is difficult, but there are 25 million to 50 million Internet searches each day using proper names, according to Search Engine Watch.”

PR Newswire Link

“Of Americans who responded to the survey, 39 percent said they
have looked for themselves when searching on the Internet, compared with
29 percent who said they have looked for a family member and 36 percent who
have searched for friends they have lost touch with. Seventeen percent have
searched for an ex-boyfriend or ex-girlfriend.”

Best Regards,
Tom Drugan
Co-founder

Ben Miller said...

Hi. Thanks for the comment! I downloaded your pdf on identity managment for students and sent it to my daughter. If Google was around when I was in school . . . I shudder.